Advertising specifications
Featured Exhibitor (Single)
Industry leaders bringing you the hottest and latest innovations.
Website Specifications
Our website offers several ways to display your advertisement on our homepage. Available in formats: JPG, PNG,
Tips:
- Be clear and concise
- Make a clear call to action
- Use high quality images
- Use simple animations
- Consider how your ad will look on mobile: the same file will be used for different screen sizes, so make sure your text is visible and legible.
Next steps:
Once you have chosen your ad type, send your creation to your Sales & Marketing contact. The team will review the files you send us and confirm if they are suitable for publication.
Please also send your UTM link of the website you want to drive traffic to.
If you have any questions about the creatives or file types allowed, please do not hesitate to contact your Marketing contact.
Full payment for the campaign is required prior to publication. If you have any questions about the specification of creative or file types, please contact the marketing team directly.
Full payment of the campaign is required prior to publication.
Dimensions (px):
- Full Width = 2000x220
- MPU = 300x250
Email Specifications
Available format: JPG,PNG,GIF
Best practise:
- Be clear and concise
- Provide a clear call to action
- Use high quality visuals
- Use smooth animation
- Consider your ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.
Specs and best practise:
- Maximum 600 pixels width (any height).
- 72dpi for image resolution.
- Background images, animated GIFs, videos and image
mapping aren’t supported on all email systems. If used,
ensure you send image files and alternative text. - Only web safe fonts should be used for text e.g. Arial,
Verdana, Helvetica, Tahoma, Trebuchet MS, Times New
Roman. - Minimum legible font size is 12 pixels.
- Review your email on multiple devices to ensure responsiveness. We encourage responsive coding.
Dimensions (px):
- Top banner = 600x100
- Bottom full banner = 300x250
- Sponsored content block = 300x250
- Sponsored content block = 300x250
- Newsletter takeover (exclusive rights to advertising)= 600x100, 300x250
Social Specifications
Best practise:
- Length of post copy is not limited on Facebook, Instagram or LinkedIn, but social sites often cut off text longer than 140 characters with ‘see more’
- For Twitter the maximum post length, including hashtags and URls’s, is 280 characters
- Hyperlinks are not possible in Instagram post, so take this into account when sending over copy
- Videos are also useable on Twitter, Facebook and LinkedIn, maximum video size is 4GB.
- You are able to send them over on different captions for each social platform; please ensure you highlight which platform you would like each caption to be associated with, including any links and hashtags.
Asset requirements:
- Max Image Size:150KB
- Max video size:4gb
- Non-animated image formats: JPEG, PNG,.GIF
- Animated Image format: .GIF, SWF(Flash),.ZIP (Html5)
Dimensions (px):
- Facebook post = 1200x628
- Instagram post = 1080x1080
- LinkedIn post =744x400
- Twitter image = 800x418
PPC Campaign Specifications
As an advertiser, you will need to create the banner ads we upload to search and social networks as part of the audience extension. Here is all the information you need to create static banners, video banners or a combination of both.
Best practise:
- Include your brand logo (if using animation, this needs to be on every frame)
- Use a clear CTA (call to action)
- Include USPs such as prices, promotions and exclusives.
- Create variations of your banners e.g. busy conference image and a product image.
Asset Requirement:
- Max Size 150KB
- Non-animated image format: JPEG, PGN,.GIF
- Animated Image format: GIF, SWF (flash),.ZIP (HTML5)
- HTML5 Formats: Zip containing HTML and optionally CS, JS, GIF, PNG, JPEG, SVG responsive or standard
- Animation length and speed:
- Animation length must be 30n seconds or shorter
- Animations can be looped, but the animations must stop after 30 seconds
- Animated GIF ads must be slower than 5fps
- Flash ads must be 24FPs or slower
Size guide
Most common banner sizes: 300×250, 728×90, 970×250, 160×600, 336×280, 468×60, 300×600, 320×50, 320×100, 1200×628, 1080×1920 & 1080×1080
Next steps
If you are launching an audience extension campaign our team will require further information to get the campaign live. When you have confirmed your order, we will send you a short form to complete to ensure its success. The team will review the files you send across and let you know if its suitable for publishing. If you have any questions about the creative specification or file type, please contact your marketing contact.
Dimensions (px):
- Leaderboard
- Banner = 468x60
- Top banner = 930x180
- Leaderboard = 728x90
- Billboard = 970x250
- Skyscraper
- Skyscraper = 120x600
- Wide skyscraper = 160x600
- Half-page = 300x600
- Portrait = 300x1050
- Square and rectangle
- Small square = 200x200
- Vertical rectangle = 240x400
- Square = 250x250
- Triple widescreen = 250x360
- Inline rectangle = 300x250
- Large rectangle = 336x280
- Netboard = 580x400
- Mobile
- Mobile banner = 300x50
- Mobile banner = 320x50
- Large mobile banner = 320x100
Video best practise:
Video best practise:
- Grab attention within the first 2 seconds
- Communicate visually so users can understand your message even without audio
- Don’t overlay text, logos or button
30 seconds or less. - Uploading different video lengths can help you to tell different stories. But keep the total individual video length under 30 seconds
- Animations can be looped, but the animations must stop after 30 seconds
- Animated GIF ads must be slower than 5 fps
- Flash ads must be 24 fps or slower
Asset requirements:
- YouTube must be public
- Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds.
You can supply one or a number of video files.
Dimensions (px):
- 1920x1080(16:9)- mandatory
- 1080x1350 (4:5 ratio) - recommended
- 1080x1080 (4:4 ratio) - recommended
- 1080x1920 (9:16 ratio) - recommended
- 1440x1080 (4:3 ratio)
- File types: .AVI, .M4V, .MOV, .MP4, .MP
- Maximum file size: 1 GB
- Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds. You can supply one or a number of video files.
- File name can’t be longer than 50 characters and only ASCII characters are allowed VAST: Display & Video 360 supports the VAST 2.0, VAST 3.0, and VAST 4.0 specifications
Featured partner (Single)
Industry leaders bringing you the hottest and latest innovations.
Featured Innovations (single)
Industry leaders bringing you the hottest and latest innovations.
Tras más de diez años presentando la mejor oferta de proveedores de envases y soluciones de envasado, así como, un completo programa de conferencias, Empack Madrid se ha consolidado como el evento anual de referencia para la comunidad del packaging.
Se trata del punto de encuentro donde miles de profesionales se reúnen para intercambiar ideas, comprobar los avances de la industria, hacer contactos y descubrir productos innovadores. ¿Quieres acceder a las últimas tendencias en maquinaria y tecnología de envasado, embalaje, etiquetado, impresión de envases y consumibles? Descubre de primera mano todo lo que Empack ofrece.
Mejora la eficiencia y la rentabilidad de tu negocio: reserva tu agenda. ¡Te esperamos!
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Easyfairs: Security Statement
Easyfairs is actively working on safety and sanitation plans and protocols to ensure our events are safe spaces for communities to gather and do business in the months and years ahead. We are investing in a wide range of solutions, from increased hygiene procedures to technology to facilitate social distancing and impeccable sanitation. Easyfairs will do whatever it takes to preserve the health and safety of your staff, exhibitors and visitors in every possible way.
Highlights of the last edition
Every edition, more and more professionals trust in Empack and the figures prove it.
In November this year, you have a new opportunity to join the future of the industry and the packaging community.
Discover the event
Do you want to find new suppliers, establish a business network or get inspired by conferences on current topics? Would you like to showcase your own products and solutions at the event? Find out everything that awaits you at Empack: two days where you can get closer to the future of the industry.
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What's new for the next edition?
With each edition of the event, we try to surprise you and the next edition will introduce you to new areas to make your visit a more complete experience. Don’t hesitate to visit them to get closer to the future of technology and materials.
Conferences
Empack offers you a full programme of presentations and panels where industry experts share their knowledge and present current topics. You can take a look at what happened last year, but we anticipate that in this edition we will continue to surprise you with new trends and solutions.
‘It is an event that allows you to get up close to the latest developments in the fields of packaging and labels, meet new suppliers and get to know the latest and most innovative innovations’.
‘Fair very focused on the professional customer. The level of the visitor is good, no time is wasted’.
‘I loved the presentations, and the possibility to interact with the speakers’.
‘It is a remarkable event in Madrid: simple and practical’.
Contact the team
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